{"id":1786,"date":"2026-05-31T07:02:05","date_gmt":"2026-05-31T14:02:05","guid":{"rendered":"https:\/\/losangelesmovinginsider.com\/index.php\/2026\/05\/31\/he-saw-so-much-single-use-soft-plastic-lying-around-this-nonprofit-founder-wanted-to-clean-it-up\/"},"modified":"2026-05-31T07:02:05","modified_gmt":"2026-05-31T14:02:05","slug":"he-saw-so-much-single-use-soft-plastic-lying-around-this-nonprofit-founder-wanted-to-clean-it-up","status":"publish","type":"post","link":"https:\/\/losangelesmovinginsider.com\/index.php\/2026\/05\/31\/he-saw-so-much-single-use-soft-plastic-lying-around-this-nonprofit-founder-wanted-to-clean-it-up\/","title":{"rendered":"He saw so much single-use, soft plastic lying around, this nonprofit founder wanted to clean it up"},"content":{"rendered":"<div>\n<div>\n<p>Companies that produce single-use packaging and plastic single-use food service ware have until Monday to comply with some of the terms of the Plastic Pollution Prevention and Packaging Producer Responsibility Act (SB 54).<\/p>\n<p>Read more <a href=\"https:\/\/losangelesmovinginsider.com\/index.php\/2026\/05\/31\/rift-widens-between-san-diego-county-probation-and-independent-review-board-is-a-court-battle-next\/\">Rift widens between San Diego County probation and independent review board. Is a court battle next?<\/a><\/p>\n<p>They can participate in an approved producer responsibility organization plan by registering with Circular Action Alliance and submitting the required information; they can comply individually by registering with CalRecycle and applying to be an independent producer; or they can register with CalRecycle to apply for a small producer exemption, according to CalRecycle, the state\u2019s Department of Resources Recycling and Recovery. This bill was signed into law in 2022 to reduce the impact of these types of single-use plastics by requiring that, by 2032, the use of these materials are cut by 25%, that 65% are recycled, and 100% of these single-use items are recyclable or compostable.<\/p>\n<p>For Matthew Clough, founder and director of the San Diego nonprofit Plastic Beach, which provides soft plastic collection and recycling services, this work continues to be an exciting opportunity. His organization is running a five-month pilot program for small businesses from San Diego to Los Angeles, funded by the Circular Action Alliance. Starting July 1, Plastic Beach will provide bins, pickups, and processing to participating business, free of charge, and send the collected flexible plastic to recyclers and manufacturers within the United States for reuse.<\/p>\n<p>\u201cThe portion we\u2019re doing is aimed at small- to medium-sized businesses. The idea is that we basically provide a free recycling service for (five) months to local companies, and they get to use it to understand how much plastic they have,\u201d he says. \u201cA lot of it is to do with educating and behavior change and stuff like that, so we see this as an awesome opportunity to really get them to understand because you can\u2019t really make a decision if you don\u2019t understand the problem.\u201d<\/p>\n<p>Clough, who lives in Encinitas with his wife, Veronika, and their two rescue cats, also has two adult children and started Plastic Beach in 2019, after earlier careers as a police officer in Hong Kong, an EMT and paramedic in London, and a stay-at-home dad. This work to help improve the environment allows him to care for others and make the world better for his kids. He took some time to talk about his work and the issue of recycling and reducing soft, flexible plastics.<\/p>\n<p> Help people understand the distinction between soft plastics and hard plastics.<\/p>\n<p>We have a literal rule of thumb \u2014 if you can stretch the plastic between your thumbs, it\u2019s soft plastic. That could be the heavier duty, so-called reusable grocery bag, down to the thin Ziploc bag, bubble wrap, or pallet wrap. The only caveat is if you think about the produce bags at a grocery store, there is a small amount of what\u2019s labeled as biodegradable, and all compostable plastic packaging out there now.<\/p>\n<p>For people recycling at home, why can\u2019t those plastic grocery bags go in their blue, curbside bins for recycling with materials like cardboard?<\/p>\n<p>Read more <a href=\"https:\/\/losangelesmovinginsider.com\/index.php\/2026\/05\/31\/they-once-delivered-meals-now-theyre-on-the-front-line-of-patient-safety\/\">They once delivered meals. Now they\u2019re on the front line of patient safety.<\/a><\/p>\n<div>\n<\/div>\n<p>It\u2019s a system issue, basically. The systems that we have in place for the people that are running your recycling program, when they pick it up, it all goes into your blue bin and gets dumped into the main truck. That main truck goes to the recycling facility where it\u2019s basically emptied into a hopper. Then, it gets sorted. The problem with flexible plastic is that it\u2019s very light, so it can get pulled into the gears and the wheels on the conveyor belts. Because everything\u2019s dumped on the conveyor belt, and then there\u2019s another truck waiting behind it to dump its load, everything has to flow. These haulers are basically saying that their system can\u2019t cope with it, and instead of us pivoting to create a system to cope with it, as a society we accepted that excuse. There\u2019s never been a solution for this material, and that\u2019s really what we\u2019re trying to build. We\u2019re proving that companies are interested in doing this. We\u2019ve got 50 clients we\u2019re working with and they\u2019re showing how straightforward it is to get this material into its own container at the client site, and that\u2019s what we do.<\/p>\n<p>Why do you think it has been so difficult to get people to see why this is such a problem?<\/p>\n<p>I think there\u2019s a couple of issues. One issue in California is that the (single-use plastic) grocery bag has sucked the oxygen out of the room when it comes to talking about plastic bags and flexible plastics, which actually covers things from pallet wrap, bubble wrap, plastic shipping envelopes, the bags that nearly all of our clothes arrive at the store, dry cleaning bags, and on and on. A lot of those we don\u2019t see as the general public because it\u2019s all taken off when it arrives at the store or at the factory. The example I use is that a vehicle doesn\u2019t come to you whole, but it comes to the factory in 10,000 different pieces and those pieces are all associated with either little plastic baggies for the nuts and bolts, bubble wrap for the more sensitive parts like the circuit boards, or pallet wrap for the large parts. I use that example because it\u2019s completely hidden to us, and most of us don\u2019t know, so it\u2019s hard to comprehend all this plastic that is associated with our lives. The second point is there\u2019s a really strong level of denial where people don\u2019t want to accept the amount of plastic that\u2019s in their lives that they\u2019re not directly associated with. That\u2019s one of the things we\u2019re trying to change. We\u2019re all consumers, by definition, whether we\u2019re buying food, water, clothes for our kids; most of those products have plastic that we can\u2019t control. It comes to the store in plastic, we don\u2019t have any agency over that, so we really need to look at how do we deal with it. Because of the grocery store legislation and everything, whenever we mentioned plastic bags, pretty much to anyone, they mostly go to the grocery bags, but there\u2019s 141 million tons of soft plastic packaging produced every year, globally (according to information from 2024 from nonprofit Clean the World). So, we\u2019re taking this very pragmatic approach that this material is coming, it\u2019s been fire hosed out, and it\u2019s just ending up in landfills because the haulers are saying that they can\u2019t take it because it gets sucked into their conveyor lines. Faced with a system that\u2019s been ignored, we\u2019re showing that it is actually very simple to set up these collection networks and get this moving forward.<\/p>\n<p>How is Plastic Beach working to get this flexible plastic recycled properly?<\/p>\n<div>\n<\/div>\n<p> There are some really cool companies that use the recycled plastic bags in what\u2019s called down cycling, so they\u2019re making a different product from it. The main company we\u2019re working with is a company called Trex, and they make composite decking. We are a community partner for them, which means that we\u2019re allowed to send our plastic to them. There are also companies that make asphalt using recycled plastic. That\u2019s very relevant because it means that not only does this material not have to go to landfill, but it can actually solve a pressing need that we have. We\u2019re pushing for what we call a city circular model that we\u2019ve built. Imagine all the plastic collected from San Diego businesses ended up going back into its roads. That\u2019s way more equitable than decking because not everyone has a yard, let alone a space to put up a deck. That asphalt could be the school parking lot, it could be the ER parking lot, it could be just keeping it within your city. That\u2019s my goal as a company, and that\u2019s why I would love to get us to where we can persuade one city to really look at that and see it as a solution.<\/p>\n<p>It\u00a0helps businesses\u00a0that\u00a0either have diversion targets set by corporate, or they feel individually,\u00a0as business owners,\u00a0that they\u00a0don\u2019t\u00a0feel comfortable throwing all this stuff away.\u00a0We are\u00a0also keeping\u00a0the solution\u00a0domestic, which\u00a0is a big deal\u00a0to me because\u00a0we\u2019re\u00a0not offshoring our waste. We\u2019re also creating three to four layers of American jobs in the process of keeping this out of landfills, so we\u2019re trying to hit multiple benefit points, the big one being\u00a0that\u00a0we are\u00a0basically sequestering hundreds of tons of microplastics\u00a0out of the environment for the next 40 to 50 years,\u00a0instead of it just going straight into a landfill.\u00a0I feel that the more material that we can divert away from landfills, even if the stuff we\u2019ve diverted only buys landfills\u00a0an extra day\u00a0or week or\u00a0whatever, there is absolutely a price associated with that\u00a0and that\u2019s the\u00a0value that I\u2019m trying to get across to our community.<\/p>\n<p>Read more <a href=\"https:\/\/losangelesmovinginsider.com\/index.php\/2026\/05\/31\/in-a-high-stakes-race-for-congress-democrats-vie-to-take-on-a-well-known-republican-in-north-county\/\">In a high-stakes race for Congress, Democrats vie to take on a well-known Republican in North County<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Matthew Clough is the founder and executive director of Plastic Beach, a San Diego nonprofit providing collection and recycling services to businesses and residents <\/p>\n","protected":false},"author":1,"featured_media":1785,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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