{"id":2789,"date":"2026-06-14T05:01:21","date_gmt":"2026-06-14T12:01:21","guid":{"rendered":"https:\/\/losangelesmovinginsider.com\/index.php\/2026\/06\/14\/chula-vista-reclaims-a-piece-of-its-past-in-acquiring-historic-vogue-theater\/"},"modified":"2026-06-14T05:01:21","modified_gmt":"2026-06-14T12:01:21","slug":"chula-vista-reclaims-a-piece-of-its-past-in-acquiring-historic-vogue-theater","status":"publish","type":"post","link":"https:\/\/losangelesmovinginsider.com\/index.php\/2026\/06\/14\/chula-vista-reclaims-a-piece-of-its-past-in-acquiring-historic-vogue-theater\/","title":{"rendered":"Chula Vista reclaims a piece of its past in acquiring historic Vogue Theater"},"content":{"rendered":"<div>\n<div>\n<p>After roughly 20 years of sitting dark on 3rd Avenue, the historic Vogue Theater has a new owner \u2014 and this time, it\u2019s the city itself.<\/p>\n<p>Read more <a href=\"https:\/\/losangelesmovinginsider.com\/index.php\/2026\/06\/13\/kids-nonprofit-in-seattle-returns-20-free-world-cup-tickets-over-barring-of-somali-referee\/\">Kids\u2019 nonprofit in Seattle returns 20 free World Cup tickets over barring of Somali referee<\/a><\/p>\n<p>Chula Vista Mayor John McCann announced in May that the city acquired the Vogue Theater and its adjacent parking lot for approximately $2.5 million, setting the stage for what officials hope will become a music and entertainment venue, as well as a catalyst for the continued revitalization of downtown\u2019s historic corridor.<\/p>\n<p>The Vogue first opened in 1945 and served for decades as the primary movie theater in Chula Vista before closing in 2006. For many longtime residents, it was more than a place to catch a film.<\/p>\n<p>\u201cMany of us who grew up in Chula Vista remember going there with friends on Dollar Tuesday nights, taking our first dates there, and watching classic films,\u201d McCann said. \u201cThe Vogue is more than just a theater. It is a place filled with memories for generations of residents.\u201d<\/p>\n<p>The acquisition came after years of legal disputes under private ownership. McCann said the city needed to \u201cstop the bleeding from escalating outside attorney fees, break through the gridlock, and refocus our attention on what matters most, bringing new life to the Vogue and revitalizing downtown Chula Vista.\u201d<\/p>\n<p>David Graham, the city\u2019s director of economic development, said a structural assessment of the building is currently underway before any redevelopment timeline is set. He cautioned against moving too quickly, pointing to the risks of rushing a project of this complexity.<\/p>\n<p>\u201cThe worst thing in the world would be to move too quickly and end up in a situation where the theater remains closed for another 20 years,\u201d Graham said.<\/p>\n<p>Read more <a href=\"https:\/\/losangelesmovinginsider.com\/index.php\/2026\/06\/13\/mexican-police-investigate-body-found-outside-tijuana-stadium-where-iran-prepares-for-world-cup\/\">Mexican police investigate body found outside Tijuana stadium where Iran prepares for World Cup<\/a><\/p>\n<p>He added that the redevelopment process will be public and transparent, and could involve a competitive solicitation of private partners with the right financial backing and vision.<\/p>\n<div>\n<\/div>\n<p>Dominic LiMandri, district manager for the Downtown Chula Vista Association, said the Vogue has long represented something larger than its four walls for 3rd Avenue business owners and residents alike.<\/p>\n<p>\u201cIt\u2019s always been very much a staple of the downtown experience,\u201d LiMandri said, noting that many local business owners still reminisce about seeing films there as kids.<\/p>\n<p>LiMandri sees the theater\u2019s revival as both an economic driver and a cultural statement \u2014 a chance to honor the city\u2019s identity while attracting a new generation. \u201cBeing able to put live music in an older institution like the Vogue, I think it\u2019s a perfect metaphor for Chula Vista where it wants to maintain its identity and it wants to see this new investment.\u201d<\/p>\n<p>McCann said his goal is to transform the Vogue into \u201ca vibrant destination for entertainment, arts, and community events that will help drive economic activity and create new opportunities for local businesses and residents.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/losangelesmovinginsider.com\/index.php\/2026\/06\/13\/county-planners-grant-further-review-of-solar-farm-project-proposed-for-desert-community\/\">County planners grant further review of solar farm project proposed for desert community<\/a><\/p>\n<div>\n<\/div>\n<div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>After nearly two decades of vacancy, Chula Vista moves to revive the 80-year-old theater at the heart of its downtown<\/p>\n","protected":false},"author":1,"featured_media":2788,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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